This uses experts quotes. It's using Tiger Woods as the expert saying that winning can take care of everything. The use of an experts quote, in this picture is Tiger Woods saying that winning can take care of anything; In other words, it's making a reader or person think that he can or is an expert on the subject of winning. Tiger Woods is famous for playing golf and wins a lot.
I really like your ad and its a really good example of expert quotes.
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